By Tim Cooper

You can use back links to improve search engine optimisation. Also known as inbound links, back links have a great effect on Search Engine Ranking. In order for a site to be on the number one position of search engines without the owner being required to pay a large amount of money for promotion, the website must acquire many backlinks.

Back links are links on one web page which lead back to an external site. The more established, and top Page Rank the website that contains the link has, the greater the influence it has to improve the linked site with its search engine ranking. If the website that may be getting backlinks gets numerous high quality and high quality links, the more the potential it has of climbing up to a higher position on the Search Engines.

How does a web professional go about getting high quality back links to their website? There are numerous ways this might be done. Other people recommend posting on boards, writing articles and giving opinions on blogs. Some speak about submitting their web site to various Web directories.

One directory that has an excellent reputation is known as DMOZ, or the Open Directory. This directory is probably the most respected directory online at the moment. The web sites it contains have all been positioned there by human editors; you will find no automation to the directory. The only real drawback that has been mentioned with reference to this directory is that it requires so long to get a website included.

Another method used by people to build inbound links for their websites is to utilize Social Bookmarking internet websites. A Social Bookmark can be a web site that typically has a very popular 'community' aspect to it. Fans join and create profiles on the sites that contain pictures and information about themselves.

They can store bookmarks of the most top sites that can be itemized by 'tags', which are a couple of word summaries of the website content, and these bookmarks may be saved to a personal list or may be listed in public, so that anyone will be able to spot it.

With the coming of what is called Web 2.0, getting backlinks is less complicated at present than in any period in the history of the web. Nearly all web sites now boast of an interactive quality to them these days. People can often check in and build profiles. They are then often allowed to post opinions on the stories or publications on the website or blog. In several cases, a site mediator follows up the comments; therefore making this particular section of the site or blog a dialogue. - 35850

About the Author:
Learn more about making your home business one that is a success. Learn more about the Internet marketer and how it can help you out. Head online today and find out more.